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Brand Promise:  The Brand Promise is what matters most to your customers and differentiates you from the competition.


SWOT:  A framework used to evaluate a company's competitive position and to develop strategic priorities. SWOT analysis assesses internal and external factors, as well as current and future potential.

BHAG:  According to Jim Collins, the Big Hairy Audacious Goal is a 10 to 30-year lofty goal that challenges you to greatness.

Impact Decision Making:  Evaluates key priorities by establishing a list of weighted criteria to make decisions on the highest impact strategy with the lowest difficulty.


One Page Plan:  House your entire strategy in one place and make it a living document you carry forward from quarter to quarter.  Share the company mission, vision, and performance goals with everyone on the team.

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